Smartphone instead of a classic desktop PC: For more and more Internet users, mobile devices are the preferred platform for their online activities. However, not every typical website is equally suitable for use on a smartphone screen – probably everyone has had this experience. Web pages and menu structures are adapted to the respective screen size by means of so-called responsive designs. However, even this is no guarantee for intuitively operable online offers.
The hurdle to install a classic app is often high
A solution can be the development of a native app. However, this requires a relatively high development effort, since the app is created in addition to the actual website. On the other hand, the willingness of users to install an app should not be overestimated: Many users prefer not to install an app for reasons of storage space and performance alone. The hurdle is much higher than visiting a website.
Progressive Web Apps combine the advantages of apps and responsive websites
This is exactly where Progressive Web Apps (PWAs) come into play. The technology, which was introduced by Google in 2015 and is slowly but surely conquering the market, describes a hybrid of an app and a responsive website. Progressive Web Apps do not need to be installed, but still offer many advantages that were previously only known from “real” apps. For example, you can create your own icon on the home screen, which will start the progressive web app comfortably. PWA content is stored in the cache of the mobile device via the special browser technology “Service Worker” and is also available without an Internet connection. In addition, the push notifications familiar from apps can also be implemented. And the development effort can be drastically reduced, since no separate applications have to be created and maintained.
Nevertheless, there are challenges when using Progressive Web Apps
Despite all understandable enthusiasm for Progressive Web Apps: There are still certain limitations and challenges that prevent PWAs from completely replacing traditional apps. For example, access to sensors and other components of the device is not fully available. This makes the use of progressive web apps problematic, especially for wearables such as fitness wristbands and smart watches. There are also still some deficits on the browser side – not all mobile browsers support the Service Worker technology to the same extent.
We will find the right mobile solution together with you
Progressive Web App, native app or responsive website: Our experts for mobile solutions know the individual technologies and the respective advantages and disadvantages in detail. Depending on your objectives, we will develop an individual solution for you that is tailored exactly to the requirements of your target group. In our opinion, progressive web apps will play an increasingly important role in the future – we would be happy to advise you without obligation on how you can profit optimally from this trend!